![The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India](https://www.businessinsider.in/thumb/msid-70667361,width-640,resizemode-4,imgsize-104098/The-North-Face-has-also-worked-to-expand-its-product-assortment-to-include-pieces-for-urban-dwellers-looking-for-both-functionality-and-style-.jpg)
The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India
![The North Face targets urban consumers as well as outdoor buffs to drive growth - News : business (#818323) The North Face targets urban consumers as well as outdoor buffs to drive growth - News : business (#818323)](https://media.fashionnetwork.com/m/622e/b2cc/27de/7999/eabd/6860/e92c/4d9a/7ff0/1da0/1da0.jpg)
The North Face targets urban consumers as well as outdoor buffs to drive growth - News : business (#818323)
![The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India](https://www.businessinsider.in/thumb/msid-70667337,width-640,resizemode-4/Ultimately-we-thought-the-new-retail-concept-was-refreshing-well-executed-and-thoughtfully-planned-.jpg?103526)
The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India
![The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India](https://www.businessinsider.in/thumb/msid-70667372,width-640,resizemode-4,imgsize-76967/The-store-features-several-displays-honoring-the-beloved-items-of-The-North-Faces-founders-and-athletes-including-the-original-duffel-bag-used-by-the-Canadian-rock-climber-Peter-Croft-.jpg)